Baby Formula Subscription

We know that parenting ain't easy. If you're looking after a kiddo or two, the last thing you need to worry about is having to go to a store because you're "1-scoop too short." If you've found a formula that works, get the peace of mind knowing that you can have it delivered at regular intervals to always keep your pantry stocked.

Need help sorting out how much formula to buy, or how regularly to buy it? We've calculated a rough estimate on every product page, specific to that formula and specific to different manufacturer suggested age-ranges which can help you plan for how much formula you may need.

Especially in recent times, we've all seen that supply chains are fragile and shortages can happen. Unfortunately, supply shocks also impact the baby formula industry.

To provide maximum peace of mind for parents, we give inventory priority to customers with a subscription. That means that every day we are recalculating how much inventory is available, and if there is an expected shock to the supply chain - we hold inventory "locked in" for subscribers, and may forcefully make that product unavailable for sale to the general public while a restock is ongoing.

We try to incentivize our customers to stay with us by automatically extending a further 5% additional discount to any subscription order - big or small. Additionally, subscribing to a formula will lock in that price for you - protecting you from future formula price increases.

Once you've found a formula that suits your baby, we highly encourage everyone to lock in the formula price and take advantage of the additional subscription discounts available on all products.

Subscribing to ongoing baby formula deliveries offers you the best way to save because it gives an additional 5% off of your chosen formulas. If you want to maximize the total per-unit discount with your subscription, choose the largest size pack which already offers significant savings. If we are running any additional voucher or coupon promotions, you may also apply those on top of the subscription and multi-pack discounts to achieve the absolute best price on European baby formulas.

Any order that has not yet been billed can be paused or delayed using your subscription portal. You can reschedule a shipment for a later date, or skip it entirely and have your subscription resume in its next regular billing schedule.

It's important to note that pausing a single order does not pause your entire subscription. You can also pause your entire subscription using the "Pause" feature in your subscription portal, located at the bottom of your subscription page.

Any subscription associated with your email can be brought back from its paused state and "resume" shipping as normal. When you re-enable a subscription, it will begin billing from whenever your next upcoming subsequent order is scheduled.

Too much baby formula? In order to better accommodate for your baby's formula demands, you can skip any upcoming orders while you work your way through the existing stock that you have. Any un-billed upcoming order can be skipped from the subscription portal.

Alternatively, instead of skipping you can also reschedule your shipment to go out at a later date.

Your next upcoming order can be rescheduled, either by bringing the subscription billing date earlier or pushing it backwards. When you change the upcoming billing date on your next subscription, it will also impact future billings which will now be shipped based on the rescheduled date.

Subscriptions can be brought forward as soon as 1 day away. For same-day processing, reach out to our customer support team.

If your baby has outgrown the formula stage originally subscribed, you can transition your subscription to the next stage while continuing to receive subscription pricing. This can be done through the subscription portal, or reach out to our customer support team.

Please note that changing products is only possible for orders that have not been billed. We send all customers a reminder 3 days prior to billing so that they have ample time to make any product changes.

Need an extra box or two? Similar to swapping formula stages, you can also modify the quantity using your subscription portal.

Please note that the quantity reflects the pack-size you originally subscribed to. For example, if you are subscribed to 12-packs and increase from 1 to 2, you will receive 2x 12-packs (24 units).

If you pause your subscription, your prices remain locked in and any potential price increases will not impact your stock. If you cancel, and later restart, your new baseline price would be the most recent price on our website.

Your subscription portal allows you to cancel for any orders that haven't been billed yet. Once a subscription is billed, it is processed like a regular order with our standard 30-minute cancellation window. We send multiple text and email notifications in advance of each subscription order.

If you've previously paused or cancelled, you can reactivate and resume recurring shipments from inside the subscription portal.

Delivery frequencies can be set for anything between 1 week and 10 weeks. Most parents choose a 3–4 week schedule which ensures they always have fresh formula, without the risk of running out. Adjustable from the subscription portal.

Shipping addresses can be updated from within the subscription portal. Update before your next billing so the correct address is used. We email a reminder 3 days before billing. Address updates are for future orders only.

The card on file can be securely edited using the subscription portal. For added safety, this process is entirely closed off from our staff. You can have multiple payment methods on file.

All subscribers receive an email notification 3 days prior to any upcoming billings. During that 3-day window, you can reschedule, modify, pause, or cancel. After billing, the standard 30-minute cancellation window applies per our refund policy.