Why Buy With OLS?

About Organic Life Start

Since starting Organic Life Start in 2021, our team has been 100% parent owned and parent managed.

Over the last few years we have been fortunate enough to have helped over 70,000 families feed their precious little ones. We sell only the cleanest European baby formulas - if the ingredients aren't something we would feed our own children, we don't stock it.

All our inventory is fresh and never stays longer than a day or two in our temperature controlled warehouses. We process all orders same day and work for you in the background, leaving you more time for the precious moments that matter most.

24/7 shipping and exceptional customer service is how we got here, but only you will help us get to 100,000 families helped! We'll sort out the shipping, you sort out the parenting magic.

Buy European Formula

Meet Our Customer Service Team

We Are:

8 moms
Raising 13 kids
With a combined 119 years of hands-on parenting experience

At Organic Life Start, we’re proud to be an employer dedicated entirely to stay-at-home parents, empowering moms to confidently answer the same questions they once had themselves.

Our core belief is simple - taking good care of our customers starts with taking good care of each other. We support each other first, so we can better support you. With an average customer support team tenure of over three years, we’re deeply committed and personally motivated to deliver the happiest customer experience possible.

Collectively, our team brings 119 years of hands-on parenting experience. As proud parents ourselves, we genuinely understand your concerns and are here to help you navigate the sometimes confusing process of choosing the best European baby formula for your family.

What We Do:

Answer over 8,000 customer support tickets per year :)
Respond to you in under 30 minutes - 24/7
Write parenting articles, when we can!

Steph

I'm a mom of one, and I’m lucky to work with a team of fellow moms who get how important it is to make the best choices for our little ones. I love making things easier for parents, so they can enjoy the ride with a little more confidence and a lot more support. steph.a@organiclifestart.com

Lyn

I am a happy and sweet mom of three blessings from God. Being a working mom is so fulfilling and contented. I can work and take good care of my family at the same time, and give my heart full of love to our customers. Every time I sit in to work, I make it a point to be an extra hand to my fellow parents who require assistance, understanding, and happiness. lyn.t@organiclifestart.com

Erika

I'm a proud mom of two who believes in recognizing potential, even when others might not see it. I cherish the little victories and celebrate them like major milestones. My strength comes from my loved ones and my faith, which is why I'm so grateful for the time and support I've received from Organic Life Start - it’s inspired me to pay it forward and support other moms in the same meaningful way. erika.k@organiclifestart.com

Ana

Hi, I’m Ana - a loving mom of one who truly understands how overwhelming it can be to navigate formula choices and all the questions that come with it. I’m here to offer parents the support, care, and guidance they need to find the perfect formula fit for their little ones - because we’ve all been there, and every baby deserves the best start possible. ana.b@organiclifestart.com

Isa

Isa is a happy mom of 1. She built her career in the medical equipment industry, and later on converted her passion to serving babies. For her, nothing is more important than making sure that you and your kid get the best milk and personal service. ☺️ isa.m@organiclifestart.com

Apple

Hi, I’m Apple! I'm a proud mom and grateful to be part of Organic Life Start. Motherhood has been the most rewarding experience of my life ❤️, and I’m happy to be part of a community that values family, health, and helping parents make the best choices for their little ones. 😊 apple.g@organiclifestart.com

June

Hi, I’m June - proud mom of three boys (all formula-fed!) and a believer that raising kids takes a village…and a whole lot of grace. Grounded in faith and values, and grateful for the supportive circle I’ve found here, I share what I’ve learned — whether through Customer Service or writing blogs — in hopes of making the parenting ride a little smoother for all of us. And if it does, please toss a virtual high-five our way! 👋 june.r@organiclifestart.com

Angel

Hi, I'm Angel and I am proud mom to one amazing child who needs a bit of extra attention and care. I'm incredibly grateful to be part of the Organic Life Start team, where "family first" isn't just a saying, it's how we live. This environment has allowed me to care for my little one while being surrounded by a team that supports and uplifts each other. Just like we look after our own families, we make sure every parent we help feels truly cared for, too. angel.v@organiclifestart.com

Organic Life Start Sells

Clean European Baby Formulas

Explore all our brands

We just wanted some formula

How We Started

Hi there, and welcome to Organic Life Start — we’re thrilled you’re here! Our story started right at home, driven by our own experience as new parents. We quickly realized that not all baby formulas were made equal, and we wanted something better for our little one. Disappointed by the limited choices available locally, we looked to Europe, known for its high standards and organic excellence.

We fell in love with the quality and purity of European brands like HiPP and Holle and soon found ourselves recommending them to our friends and neighbors. Friends and neighbors began asking if we could help them source these better nutritional choices too. Before we knew it, our little passion project had grown into a community of parents just like us, searching for the cleanest start for their babies.

Today, Organic Life Start is proud to help families around the world find natural, trusted nutrition options. We carefully pick each product to make sure it meets our standards for purity, nutrition, and care for the planet—so you can feel confident about giving your baby the very best.

Benefits Of Buying From Organic Life Start

As parents ourselves, we thought long and hard as to what we could do to stand out with other parents. Buy direct with Organic Life Start and we promise to make your feeding experience better than you ever expected! Here are all the ways in which we work for you:

Free Shipping

We make it easy for you to get fast and free shipping, simply order $100 or more of your favorite formulas and we'll ship your entire order for free!
6+ Months Expiration Dates

Organic Life Start gives you peace of mind when buying online, with long expiration dates of 6 or more months which let you stock up and save more.
Big Discounts On Bulk Orders

Our prices are set up to offer the biggest discounts for parents looking to stock up. Each product offers unique bulk discounts, up to 22% off!
Easy Baby Formula Subscription Management

You can manage your subscription directly online, or by reaching out to our customer service team. Take advantage of additional baby formula discounts with a recurring order.
Fresh Formula Guarantee

All of our formulas are restocked daily, meaning we send you the freshest and most up to date batches made by HiPP, Holle, Kendamil, Lebenswert, Nannycare, and Kabrita.
Incredibly Fast Fulfillment

All of our packages are shipped with the fastest available shipping method to locations around the world. Typical delivery timelines are under 6 business days, though most customers receive their package in just 2-3 business days.
100% Climate Controlled Warehouses

All of our warehouses maintain a consistent temperature all year round, ensuring that your baby formula is farm fresh and ready every time you need another order.
Authentic & Direct

We only work with manufacturers or their official distributors in Europe, ensuring genuine quality and maximum freshness.

Parent-Led Research

Thought Leadership

Every article published on Organic Life Start undergoes a meticulous review process that our team proudly calls the “parent-proofing” process. Our writers and editors rely exclusively on reputable sources, peer-reviewed research, and expert insights from trusted pediatricians and nutrition specialists. This ensures that each piece of content we publish is fact checked, trustworthy, and directly aligned with the concerns, interests, and needs of parents like you.

Learn More

Topics We Write About

HiPP Formula FAQ's

Holle Formula FAQ's

Kendamil Formula FAQ's

Lebenswert Formula FAQ's

Where We Get Our Inspiration From

American Academy of Pediatrics

Zero To Three

BabyCenter

Our Work Has Been Recognized By

Read Our Popular

Baby Formula Comparisons

Here are the most common comparisons parents are requesting, hopefully some of our research can help make your decisions a little bit easier!

HiPP Dutch vs. German

HiPP UK vs. Dutch

HiPP Comfort vs. HiPP HA

Whole Milk vs. Skim Milk Formula

Stage 1 vs. Stage 2 Formula

Hypoallergenic Formula Comparison Chart

Information For Customers

Organic Life Start Reviews

Don't take our word for it. Read the Organic Life Start reviews left by over 6,000 verified customers. You can also check out Organic Life Start Trustpilot Reviews, find us on Reviews.io, or see our Google reviews as well. Yes, Organic Life Start is legit and has shipped to over 70,000 families worldwide.

Organic Life Start Coupons

While we don't work with any coupon or cashback sites, we are always here to help you get the best possible deal on European baby formulas. Learn more on our page dedicated for finding a Organic Life Start Coupon, discount, or voucher.

Organic Life Start Login

Have a subscription you'd like to manage? You can easily update your product quantity, swap formulas, skip orders, or make broader changes to your baby formula subscription by going to the Organic Life Start login subscription portal. Are you a visual learner? Great! We have a comprehensive step-by-step guide on how to manage your subscription. Still need more help? Contact Organic Life Start by email and one of our amazing CS team members will help you in minutes!

Our Policies

Terms of Use

OrganicLifeStart.com (the "Site") is owned and operated by Organic Life Start Germany ("Organic Life Start," the "Company," "we," or "us"). Access to and use of this Site is governed by our Terms of Use, which outline the terms and conditions you agree to follow when using our services.

Read Our Terms of Use

Privacy Policy

We value your online privacy and respect the concerns of our community. When you use our Site, we may collect information directly from you, including personal data, if you choose to provide it. Additionally, when you access OrganicLifeStart.com, we and our third-party partners may automatically gather information about your visit using technologies like cookies and web beacons. We utilize this information to improve our services, respond to your inquiries, and deliver advertising tailored to your interests and online activity. Organic Life Start accepts advertising on our Site but maintains a clear distinction between advertising and editorial content. We ensure that all advertising is displayed in a manner that does not compromise your browsing experience or our content integrity.

Read Our Privacy Policy

Contact Us

We'd love to hear from you! For any comments, questions, or suggestions, please reach out to us via email at care@organiclifestart.com.

For media inquiries, please contact us at press@organiclifestart.com.

Alternatively, you can reach us by sms text service at: +1 (949) 326-9443. Please note that we do not offer voice phone support.

Write for Us

We're always seeking experienced writers passionate about parenting, baby nutrition, and family wellness topics. If you're interested, please email us at writers@organiclifestart.com..

Since 2021